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SEO Fundamentals has been written with small business owners in mind, covering topics that matter most to you, it’s not an “all singing and dancing” parade of all SEO has to offer.Who can benefit from SEO Fundamentals?• Those who are new to SEO and want to see how it can benefit their business• Those who already have a grasp of SEO but want to learn more about its future & how to take advantage of this• Businesses who wish to take more advantage of the web and emerging technologies• Those who are unsure about SEO’s future and whether it is still a relevant strategyThe topics covered in this SFSB have been written in a “user friendly manner” to help webmasters and small business owners of all capabilities to understand more about SEO’s past, present and where it is heading.Some of the topics covered include:• The increased importance of Google+ as the most valuable social network for SEO• Google’s increased use of its “own content” through Google for Business, Video & other services• Why local SEO is the new internet goldmineTo the point, no FluffNo beating around the bush, pure facts & insights from leading market research reports & industry experts:• 1 in 3 searches on Smartphones occur right before a customer visits a store – Google 2014• 56% of “on the go searches!” have local intent – Comscore 2014• SEO Fundamentals is a “no fluff guide”, with actionable advice that you can take away and use instantly as part of your business strategy.The aims of this guide• The aims of this eBook are ultimately to show that SEO is far from dead, and to better • prepare you for the emerging internet trends set to impact your SEO strategy in 2015, 2016 & beyond.• It is our hope that by arming you with this knowledge, you can better decide how to integrate your business with the changing web. SEO Fundamentals For Small Business - 2015 Edition: A no fluff guide to SEO for your business in 2015 & beyond by John Moffitt
